Last year I shot a full campaign for NYSID, creating images over a bunch of days for their viewbook, which is their main marketing vehicle for new students to this graduate school. I shot interiors, exteriors, images of the students in action, portraits of alumni, hallways, teachers, students, and design studios!
This was an example of a rebranding project whereby the Art Director supplied me with some visual ideas to capture, the equivalent of a mood board, and we had multiple meetings to plan and pre-visualize the images before the shoot.
